![NIVEA MEN x E-LEAGUE](https://img.nivea.com/-/media/nivea/local/au/banners/2022/partnership-new-font.png?rx=0&ry=0&rw=1394&rh=544&hash=E50EE234B325D1FA6EC46FB32584965E)
NIVEA MEN is the Presenting Partner of E-league for 2023.
The E-League is the premier competition for Australia & New Zealand's elite EA SPORTS FIFA competitors. Two competitors representing all of the A-League Men clubs compete to determine the E-League champion for PlayStation 5 and earn themselves a spot at the EA Sports FIFA Global Series.
E-League 2022 saw more than 460 participants enter the Path to E-League qualifying tournament, with the winners battling against the Australia and New Zealand’s best EA Sports FIFA players for a chance to play in the EA SPORTS FIFA 22 Global Series Playoffs. The E-League 2022 winner was Dylan Campbell, representing Western United, who went through the tournament undefeated and went on to participate in the Global playoffs.
Jeremy Nance, Head of Digital, ECom & Media for NIVEA Men said: “We’re thrilled to be part of the E-League action for 2023 and can’t wait to see the quality of the tournament this year. eSports is the world’s fastest growing spectator sport, with more than 47million online viewers for the FIFA21 challenge. We’ve seen uptake increase locally particularly over the past few years and are excited to support Aussie athletes into the series and bring such high calibre entertainment to fans.”